Celebrating 'Global Impact Day' of Nielsen | Colorss Foundation, a set on Flickr.
Nielsen is a leading global information and measurement company, provides market research, insights & data about what people watch & what people buy.As a part of their 'Global Day Celebrations ' Nielsen (Baroda, Gujarat, India) has partnered with Colorss Foundation to involve 25 disadvantaged children and 5 women from the Sanjaynagar slum area at Nature Park, Sindhrot, Baroda – Gujarat. The event started at 9:30 am with break-fast and then series of activities. We started around 4 pm back for Baroda.
Colorss Foundation strives to build a better future for the disadvantaged children and women. The foundation aspires to build a family of like-minded people whose motive would be to empower socially deprived children and women with qualities like self-confidence, responsibility, and self-esteem, at the same time ensuring that the disadvantaged children complete their school education. Colorss has been working towards its vision, thus contributing in whatsoever manner possible to strengthen the deprived communities and get them in closer proximity to what may seem alien or new to them. It has also been striving hard to inspire and transform individuals and volunteers to take action and serve the society and in turn give back to the communities where we belong.
The Global Day Celebrations included the below mentioned activities:
The activities include cartoon strip competition, trekking and the launch of E-zine. E-zine is the output of a Colorss Foundation project - ‘Colors of Life’. ‘Colors of Life’ uses technology for lowering school dropouts. Children write essays on specially chosen topics that trigger brain stimulation and create curiosity. These topics are published to E-zine, this significantly increases their self-esteem. The cartoon strip competition achieves similar objectives and also helps pass positive messages.
Namrata sharing about her experience about the event, she says,’ I really enjoyed my journey to the Nature Park. The surroundings, nature and ‘Neel Guy’ that we saw was a great moment. When the E-zine was launched it thrilled me thoroughly and when I saw my photograph in the E-zine I was very very happy. That particular moment is very precious and I can’t explain it. When the cartoon strip competition started I was little scared, unsure about my performance. However, when we got the topic ‘Environment’ I was able to understand what I will put in the cartoon strip. It’s a thoroughly great experience that we had. I am very happy and thankful to you all’
Aruna Ben – parent she says,’ When I saw my daughter’s photograph in the E-zine, I was very happy. I realized the potential of my daughter. It was a great feeling my daughter made me feel proud. Today in front of everyone when the E-zine was launched I was not aware of what’s happening. It was only when my daughter got the copy and showed me. The nature park trip has been an eye opener it made me realize the talent of my daughter. Thank you.’
Sonu Shah [Associate Director Nielsen] – We are happy to partner with Colorss Foundation on our Global Impact Day. We have got the children to Nature park near Sindhroth village. This was a one day event and the interaction with the children was great. Generally the children don’t interact when they see new faces, however in the case of the children from Colorss’ it was great as they mingled with each other and with the entire staff of Nielsen. The cartoon strip competition was wonderful and they have performed really well. The theme of the cartoon strip competition was ‘Environment’. We all had a wonderful time.
For Love,
Anand
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