As an intern to
Colorss, Mr. Aditya Gupta a Doon School Alumnus took up his own
initiative of working on a project that would benefit a community and lead to
increase use of eco-friendly bags in his locality. Aditya has a concrete plan
and he intends to take this to a larger scale - as it involves three
interesting and worthy factors:
Recycle: in form of donation of old clothes from urban households.
Empowering women: bulk production of hand-stitched cloth bags which
can improve their financial stability and their self-esteem too.
Going plastic free: encouraging use of eco-friendly bags instead
of plastic bags.
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| Women and girls working in the See-Green initiative |
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| 'See-Green' product |
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| Aditya at the community |
Aditya did the needful data-collection, he encouraged people to donate old clothes as well as gave environment-friendly tips to the localities he covered. This simple idea of a business opportunity with easy availability of raw material motivated the women to work for an extra income. Aditya demonstrated leadership qualities when we saw how he got around and made the finished product.
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| Aditya selling the bags at stores in Baroda |
His next challenge was to sell the bags to the vendors. Organic friendly shops like Jatan Vasundhara
stores in Vadodara regularly purchased the product. This was a rewarding achievement
and we did see the joy in his eyes. More impressive than this -it was the
compassion and heart with which Aditya worked for the benefit of the deprived
women.
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| Aditya after selling the bags :) the joy |
Aditya has been truly able to justify the entire process of
manufacturing to sales; his dedication and focus is commendable. Aditya came to
us as he wanted his project to have a larger impact. Seeing how contemporary
and relevant this issue is Colorss Foundation will do it’s very best to take “See-green”
to the next level.
Thank you,
For Love,
Anand
